To help choice schools achieve and exceed their target enrollment goals.

Our Mission

ChoiceSchools.us is a school marketing resource providing enrollment growth strategies for K-12 charter schools, trades schools, and daycares throughout the United States. We aim to help all choice schools GROW while giving families the power to select a school program that best serves their student’s individual needs.

Our Values

Our professional services are guided by our core values of honesty, respect, collaboration and results.

Our History

Founded in 2017 as a one-member “grass roots” community outreach consultancy, Choice Schools’ parent company, Lincoln Barretta Consulting, was established when Founder, Lou Jimenez, merged his passion for school choice with his desire to help businesses grow.

Due to the overwhelming success in helping numerous charter schools achieve and exceed their target student enrollment goals, Lincoln Barretta expanded into a full-fledged professional marketing firm in 2019. With Choice Schools as our banner brand, we passionately and proudly provide student recruitment and enrollment growth strategies for charter schools nationwide.

Our company name (Lincoln Barretta) reflects two important aspects of our company culture; honesty and humility. Historically, the name ‘Lincoln’ has always been synonymous with honesty. We hold every member of our team to this very high standard. Additionally, as a tribute to our humble beginnings, we named the company after ‘Barretta Court’, the street name of our first office address.


Lou Jimenez

Lou Jimenez is the President and Founder of Lincoln Barretta Consulting since its inception in 2017.

With over 20 years of executive leadership experience in business development, marketing and operations, Lou has successfully merged his professional business expertise with his affinity for school choice. His passion for helping charter schools grow is the driving force behind Choice Schools and Choose Charters.

Alyssa Pope

With over a decade of operations and compliance expertise in the education and corporate sectors, Alyssa’s extensive consulting experience and dedication to our school partners helped establish her as a trusted leader within Lincoln Barretta since 2020. In January 2022, Alyssa was promoted to Lincoln Barretta’s Board of Members and currently serves as VP Chief of Staff, where she leads the operations for Student Recruitment and Professional Development.

Meghan Smith

Meghan Smith, the Creative Director at Choice Schools and Choose Charters, has been in graphic design and marketing for over a decade. With a rich professional background, Meghan’s expertise lies in delivering eye-catching digital ads and printed promotional materials to help boost charter school enrollment.

Her commitment to her craft was recognized in 2023 when she was promoted to Lincoln Barretta’s Board of Members.